Pamela Greenwalt

Pamela Greenwalt is Chief Communications and Marketing Officer for SAG-AFTRA, the world’s largest union for actors, broadcast journalists and recording artists. Greenwalt directly oversees the union’s global brand, image and reputation, and guides a deep bench of marketing communications professionals. She serves as SAG-AFTRA’s official spokesperson.

Greenwalt provides executive and strategic oversight and direction on marketing and communications that drive the union’s mission of educating, engaging, and protecting members and communicating critical information regarding SAG-AFTRA contracts. She led the union’s public communications response to COVID-19, the sustained effort to fight sexual harassment, the historic 2012 SAG and AFTRA merger and countless labor actions. In addition, she helped found the annual Labor Innovation & Technology Summit, now in its fifth year, which is the only event of its kind focusing on the intersection of workers and technology evolution in the workplace.

In 2023, she was tapped to manage the SAG-AFTRA TV/Theatrical/Streaming strike, which gained global support for the union and ultimately ended with more than $1 billion in new gains, as well as critical A.I. protections for members.

Greenwalt is a life-long labor advocate who previously held senior executive-level communications positions with financial services firm ULLICO Inc. and Washington, D.C.-based The Kamber Group Public Affairs, where she produced award-winning campaigns, media and conventions for labor, corporate, political and public safety clients.

Prior to that, she was Vice President for Media with political advocacy consultants Goddard*Claussen/First Tuesday, where she produced globally recognized media campaigns for candidates and ballot issues, including the game-changing Harry & Louise campaign and media strategies and messaging for the historic 1993 Russian constitutional election — the first free election in that country in 70 years.

Greenwalt is a general vice president of the Department for Professional Employees of the AFL-CIO, and is a member of the Academy of Television Arts and Sciences, American Film Institute, Women In Film, Public Relations Society of America, and the International Labor Communications Association.